Patents, Trademarks, Copyrights, and Protecting Your Brand with Michael Lechter

Michael Lechter and I have been married for 38 years. We have built global businesses together including the children’s talking book company, the Rich Dad organization, and now the advice we are giving on Napoleon Hill. Michael is an attorney and an expert on intellectual property. 

Today we talk about intellectual property and some of the misconceptions that people have. We talk about the difference between trademarks, patents, copyrights, and even trade secrets. He breaks down the various types of intellectual property and how each one can be used. We also discuss the best way to protect your intellectual property by using a combination of tools. 


“You’ve got to have a plan, start out keeping intellectual property in mind and consciously build intellectual property assets into your business.” – Michael Lechter


This week on the Your Money, Your Business, Your Life Podcast:

  • Protected trade secrets and taking reasonable efforts to keep the secret
  • Invention, creating something new, and protecting it with a utility patent
  • Design patents and protecting the way things look
  • How trademarks protect our reputation and good will
  • atents need to be done correctly and are even written into the Constitution
  • How copyrights protect literary works and expression
  • Interactions between design patents and developing a trademark


Learn more about patents from Michael Lechter:


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